The PureForm Pilates Story

How Passion Became Purpose

At PureForm Pilates, our mission is simple: to make studio-quality Pilates reformers accessible to everyone—so more people can move better, feel stronger, and experience the transformative power of Pilates from the comfort of home.

Person performing a yoga pose with weights on limbs, balancing a ball under foot, with text saying "If you’re shaking, that means it’s working!" on a neutral background.

It all started with a passion for movement.

While training in Pilates, the search for a high-quality, smooth-gliding reformer felt impossible. Many home models lacked durability and support, making it hard to achieve the same experience outside a professional studio.

Woman exercising on a Pilates reformer machine in a bright room with large windows and wooden flooring.

Instead of settling, we set out to create something better—reformers that blend performance, longevity, and sleek design. Equipment that doesn’t just fit into a space but creates an oasis for movement and mindfulness.

Woman in workout clothes using a Pilates reformer machine in a modern living room.

A woman performing a yoga pose in front of a green circular background with radiating white lines.

Create Your Own Oasis with Studio-Quality Reformers.

What began as a personal journey has become a mission to bring high-quality Pilates into more homes and studios across New Zealand—helping people move with confidence, ease, and control every day.